Digital Takeover

Earlier in Radio and the Changing World, I used the phrase digital natives to describe the generation of kids who have adapted and created the new world of Internet usage. With the Internet growing at the substantial rate it is the digital natives that are responsible for what happens next. Mark Ramsey, broadcast analysts and radio enthusiast, recently posted in his blog about how the digital world is taking its hold upon the outlets of media and broadcast. The term used to describe the transfer over to digital and Internet radio is being called digital migration. In an attempt to gain more knowledge about the growing reach of the digital world, Ramsey sat down with Rick Ducey the managing director for BIA Kelsey, one of the biggest media and advertising experts in the country. Ducey supports Ramsey’s remarks that the growing digital influence is in fact a reality for the country and the world.

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