The Rat Race

The topic of whether or not terrestrial radio will meets its demise is that of a big one in Radio and the Changing world. I do advocate the continuation of terrestrial radio, but it has a lot in common with the platforms that are forming in internet radio. The interesting aspect is to observe how these two platforms with such different motives, coexist with each other to turn over how we as the listeners interact and use each specific platform.

I did some research on a new app recently known as Milk, and its design matches that of terrestrial radio. You can search through different stations by genre, but you end up being presented with a wider range of music than terrestrial radio. Milk will rise up in the internet radio world and attempt to change the way we use internet radio. Like mentioned in my past research, Milk boasts on its ad free space, and its ability to function easily between music. Jerry Del Colliano states that this is one of the first steps in creating a world where radio is the ultimate media hub for the world. Although Colliano states that morning shows are outdated, and I disagree with that, he strongly emphasizes on how commercials ultimately dissuade people from using any radio platform. Ads will be here to stay there is no doubt about it, and if a user is pushed away by a couple of commercials then maybe they need to re think how they really like to enjoy radio.


Update: Pandora case against ASCAP

Earlier in my blog I had talked about two different radio platforms that are emerging into the internet world. ITunes Radio and Pandora, both similar, but both facing different issues. Pandora has been ruffling through legal troubles for a while battling ASCAP over how high the royalty rates should be placed on sites like Pandora, and ITunes Radio is planning on rolling out an entirely new generation of radio to the listeners of its platform. Just today, Judge Denise Cote issued, in favor of ASCAP, a royalty decree to have Pandora pay 1.7 percent higher than terrestrial radio is required to pay. In the same article posted by the electronista website I also observed that ITunes radio is being required to pay ten percent more than terrestrial radio. Although Pandora feels this is far, and have no complaints, and I am not fond of Apple joining the radio community, I completely disagree with these platforms having to pay more than terrestrial radio.


The suits are at it again, now they are more empowered than ever, having won their cases against Pandora. These royalty fees should not be in question. When problems like these occur they infuriate me, all I see is a giant corporation mad because they are losing a tad amount of money they are already gaining, to something they obviously see as a threat. I love and support terrestrial radio, but the third party licensing firm ASCAP does not run any terrestrial station, nor should they represent what terrestrial radio is. ASCAP simply allows for artists to be publicly broadcasted so that they collect a fee from the terrestrial radio providers. Yes, internet radio is growing at a substantial rate, but Gary Lycan wrote just last year about the decline of terrestrial radio, in which Gary Bryan of K-Earth 101 exclaimed that large majority of people still tune into the radio. With that many people listening, terrestrial radio has to gain its capitol form more advertising and commercials, sponsoring sports events or even selling merchandise. Not to get off topic, but they have to do this, and because of this people are more aware of them. Internet radio is still slightly underground and trying to grow, but just because a little competition arises the growing company has to pay more. People like Robert Feder would say that terrestrial radio is flooded with ads, and this has deterred listeners from encompassing the world of terrestrial radio. I will say there are a lot of ads, but there has to be. The radio platforms are simply passing along information, and small fragments of content, there has to be a way for money to be earned, and terrestrial radio has found its way. If you love not having that many ads featured on Pandora and other internet radio platforms then you can understand how this new law angers me. Since internet radio stations are now required by law to pay more than terrestrial stations, you can expect ads upon ads in the near future.

Those Apple Guys are at it Again

Just when you thought Apple could not wiggle themselves into a different media platform, they go ahead and do it anyways. Last year, when IOS 7 was released, Apple released a new feature built into ITunes called ITunes Radio. Yes, the new platform essentially does the same thing as Pandora, but they have a much bigger budget than struggling Pandora. ITunes Radio ended up being a huge success that Apple wants to create ITunes radio into a standalone app to be featured in IOS 8. The application would turn into almost an exact replica of Pandora, but would become an app on your IPhone that you just can’t delete, with a small amount of different capabilities. Will ITunes Radio be a nuisance to Apple users, or will it bypass Pandora and become the biggest competition the app has ever seen? You be the judge.

Digital Natives

In Radio and the Changing World I strive to ensure that the populous knows and understands the importance and relevance of the industry of radio. Whether it be terrestrial (my preference) or internet the fashion to which radio is delivered is constantly changing. Recently, Mark Ramsey, one of the country’s most well informed media specialists, attended a seminar in which he was asked a crucial question from a colleague that sums up the essence of this entire blog, “Will young people grow in the radio habit?” Although Ramsey believes that we will not, he does believe that they will, in essence, adapt to a new style… Internet radio.

I believe that Ramsey is correct in assuming that young people will adapt to the internet radio, but I do not believe terrestrial radio will die out the way he describes it. For the sake of keeping my stance correctly identified, I am advocating Ramsey’s notion that the youth will adapt to internet radio. With the increasing number of kids having some sort of outlet to the World Wide Web, comes a change in how they get their news and information in the world. From cultural determinist stand point this will ultimately dictate why the youth will adapt to the changing radio waves. Consider how fast sites like Facebook, Twitter, Tumblr, Reddit, Pandora, IheartRadio and much more caught on to the youth of the world. Two of those sites (Pandora & IheartRadio) are already changing the way media in transferred over the air waves. Ramsey refers to the youth as the “Digital Natives”, and he reminds us that it is not the platform to which what we find exhilarating, it is the content to which we strive to find from a platform that the digital natives look for. I am a realist, and I understand that the frequencies for terrestrial radio can’t last forever on an analog standpoint (frequency & radio towers), but through a digital outlet the terrestrial world can continue to shine. The world is already so technologically dependent, and there is nowhere to go than up from here, so why innovate the old trends to a different platform? I like the term Digital Natives. I like the term so much that I think it holds a responsibility to my generation and the next one. The responsibility of ensuring that radio continues its righteous path because remember, “The older generation will migrate to the ways of the Digital Natives.”

Opening Pandora’s Box

            Recently internet radio has taken a climb in its popularity due to the integration of sites like Pandora, that allow a user to simply create a small playlist based on the musical interests of each person. Although largely successful, Pandora has come under scrutiny due to their loyalty rights and whether or not they should be obligated to pay per song. There are two major preforming rights firms that handle the loyalties for terrestrial (AM/FM radio) and internet radio, The American Society of Composers, Authors and Publishers (ASCAP), and Broadcast Music. Inc. (BMI). These preforming rights conglomerates have been trying to undercut Pandora for years now, bypassing judicial orders, and requiring them to pay more money. Recently, all aforementioned parties have been scurrying through court cases to decide whether or not Pandora will continue overpaying for their streamed music, but also may decide the fate for existing royalty companies. A recent publication by the Mile Hi Music website discusses how sites like these can stay functional and running by lobbying the support from us the listeners, and I could not agree more.


In 2012 members of congress, and Pandora lobbied heavily for a new bill to take effect known as the Internet radio fairness act of 2012. The bill would allow sites like Pandora to become widely available to the masses, and require them to pay the same amount of royalties that terrestrial stations pay, as opposed to paying per song. Unfortunately, the bill did not pass and Pandora is still paying its outrageous fees. I highly support the continuation of internet radio, and I believe it is crucial that congress allow for the innovation of radio to manifest our country. When the matter boils down to everything it begins to become clear that these preforming rights firms do not want to lose any money to the changing time, while at the same time the artists wish to receive more for the changing time. As users, and practically the beta testers of the internet, our generation is responsible to uphold the rights of these stations, and platforms that provide a new taste of music, and new style of information. It disgusts me that an area to which is meant to be used as expression of art, feeling and news gathering has become a bee hive for corporate suits to riddle the masses of its capitol. The beauty lies within the fact that the internet is the untouched terrain of government control, which means becoming a part of a movement is ten times easier than in years before. Although in hiding for the time being, the internet radio fairness act can be born again by raising awareness. If you have ever used Pandora or platforms similar to Pandora then you have probably heard their ads. Sometimes those ads contain important information about the continuation of their site, and how the users can help. I highly suggest that you take the time out of your day to listen closely to those announcements, and spread awareness of the issue. In the end, if the preforming rights companies and the stations can’t come to an agreement the next in line to be emptying pockets will be us.

Keep It Together

The radio industry is facing a new challenge of battling with the electronic world of cellphone and desktop apps. We all know what they are and we have used them. The days of disc jockeys battling for ratings have almost been replaced with how many users can download an interface to their phone, allowing them to tune in to their favorite stations. Recently developed applications have allowed users to become more familiar to the radio, away from the traditional sense of frequency, but rather on a computer. On top of that some have moved to merge the two markets without loss of the other.

Mark Ramsey recently sat down with Bill Freund in an interview to discuss the new app he has designed known as Clip Interactive. With the use of regular frequency radio, Clip interactive will allow the users to pause live radio, record segments of their favorite songs, and even identify songs like in the popular app Shazam.  The app is only launching through five markets at the moment, but plans to launch a nationwide reveal.  While continuing on the front of internet radio, Freund intends Clip Interactive to become more connected with frequency radio, as opposed to just solely internet.

In an article written by Jason Gilbert, he discusses the fundamental roots of why internet radio will surpass frequency radio soon. Gilbert argues that Site like Pandora, ITunes, and Spotify will ultimately put frequency radio out of business. He also feels as if that frequency radio will die off soon, and is almost certain about it. Suggesting a few ways in which this new internet radio era could define us, Gilbert also describes this as a revolutionary change in the life of radio, and music.

Saving the Radio

In the ever changing world of broadcast, the routine of trends coming and going are that of procedure to journalists and broadcasters alike. Recently, XM radio and FM frequencies rule the world of radio, cutting AM frequencies out of the loop. Many feel that it is outdated, and the quality is too low for any sort of listener appreciation. On top of that, it is becoming a financial burden on any of those who have investments in these frequencies. I feel as if it should stay because it is still very useful for sports coverage, political coverage, and local coverage, and I don’t thinks it in any danger. Others such as Trent Wolbe would disagree with my thoughts, and say that it is definitely coming to an end. You be the judge on whether not AM radio should or will end.



Annotated Blog Role

                Wave Streaming is a site that is used by Amateur radio or disc jockeys that teaches them how to build, design, and launch their very own personal radio stations. Although the site only covers the buildings of an internet radio station, it is still very helpful in explaining how to make it in the industry of broadcast. Wave Stream also offers one on one help to anybody willing to learn the mastered secrets of making a successful radio station. Since it began in 2004, Wave Stream has added a monthly blog that introduces users to new stations made by current users of Wave Stream, and explains concepts and building blocks to making each station successful.

                Mark Ramsey is a known media strategist that has worked and preformed research on multiple fronts, including radio. He is a professional speaker and has written two books involving radio titled Making Waves: Radio on the Verge and Fresh Air: Marketing Gurus on Radio. Ramsey writes a blog that he stays active with, writing posts every two or three days. In a recent post Ramsey focused on the wonder of radio, and how stories and messages are always in the now. Movies have special effects and visually pleasing aesthetics, while radio only has the power of tone and word usage. His blog digs deep into the unnoticed realms of media. Very researched focused, his blogs define the fundamental roots of how we, as users, see and use radio on the frequency and the internet front. Ramsey has consulted for multiple companies including Apple, Pandora, CBS, Sirius XM, and my personal favorite Clear Channel.

                The Brad Blog is a blog written Bradly Louis Friedman. Friedman is a software programmer, blogger, journalist, actor, and radio broadcaster. Friedman currently has a show off KPFK 90.7FM based out of Los Angles, and a long time guest host of the Mike Malloy show (an ex CNN writer and reporter). Friedman uses his broadcast abilities to a different standard; majorly discussing on the topics of politics, Friedman uses his voice to object against investigations, and other various federal and state level scandals that occur. His views are highly opinionated, but his stance in dedication to the work and research he performs are phenomenal. Friedman’s blog is a shining example of how radio is being stretched revolutionize out culture as we know it.

                NPR, or National Public Radio, is broadcast syndicate that serves many local radio stations across the United States. Privately funded, NPR is a nonprofit company that continues to serve and explore the realms of what is possible on public radio. Over the years NPR has been subject to public scrutiny; in 1994, NPR tried to cover three minute segments of a journalist who allegedly killed a police officer in a trial that was never fully disputed. The U.S. Congress intervened and prevented such a thing from happening, but in this act congress proved that NPR has a powerful effect on people. The attempt by NPR to push the envelope on content in broadcast deems them a viable and trustworthy source.

                Launched in 2000, Pandora is the leading provider in free internet radio. Pandora does not stream the traditional stations that we all know today. Pandora takes a song or artist that the user chooses and creates an entire station revolved around music that is similar to the users choice. Pandora has innovated the idea of internet radio and created something entirely different. Their blog presents new ideas for the structure of Pandora, and various different artist’s profiles as well as interviews.  Pandora also makes themselves accessible through almost every platform a user could have.  Pandora serves as the pioneers for free music streaming, and continues to fight to do so. Although only available in New Zealand, America, and Australia, Pandora continues to fight for their user friendly radio stations.

Twitter Role


Russ Martin is the host of the Russ Martin show on FM 97.1 DFW. His show is aired through IheartRadio internet radio, and constantly trying to implement more media to the metropolitan station.


@Howard Stern

Although a tad abrasive, Howard Stern is influential for moving from FM frequency to XM radio a move that allowed his listeners to be more accessible to him.



NPR which is owned by KERA promotes plays and strongly supports local radio, across the globe, and promotes the local community radio act.



Wave streaming is a startup site that helps anybody launch at home radio stations. They have very good reviews from, and are very helpful in teaching an individual the trades of the internet broadcast world.



The student run internet radio station that streams live from the Student Union in Richardson TX. RadioUTD continues to implement more media related subject matter into its programming.



A website and group that advocates and enforces the Local Community radio act which restricts larger corporations from monopolizing FM/AM frequencies.



Clearchannel is the corporation that owns the rock and oldie stations  of DFW. Clearchannel is always growing each year, and has multiple outlets in all the broadcast aspects of DFW including internet radio.





Tracking My Internets

1:00 PM- Sat down for Digital Video Production 1, and opened e-mail tab, along with Facebook, Reddit, Imgur and Twitter. Start surfing Imgur.

1:02 PM- Came across something funny on Imgur, and linked it my friend Sergio Garcia via Facebook.

1:08 PM- found a graph that had a line graph of universities who are party friendly and study friendly, UT ranks as party and study friendly. Not satisfied with research, decide to investigate myself.

1:11 PM- Found that West Virginia University is the best party school in the nation.

1:12 PM- checked email and noticed that I stopped breathing while reading e-mails. Responded to station manager at radio UTD.

1:14 PM- went back to Imgur, and found a slightly racist but funny meme that I once again shared with my friend Sergio.

1:23 PM-  Zoned out hardcore on Imgur. Teacher asked what I was laughing about… I show him we share a laugh. Also I am responding to a text that was sent to me from Sergio. He liked the link I shared with him.

1:30 PM- Saw a bunch of pictures of grooms seeing their brides on the wedding day, thought about why they are not supposed to see each other. Went to Google to find out why this is..

1:32 PM- The bride and groom weren’t allowed to see each other until AFTER they were married in case one of them was ugly and the other wanted to run screaming for the hills!  No joke!

1:33 PM- Back to Imgur.

1:34 PM- Got a text from a market research group, and they told me I qualified for a survey.

1:35 PM- went to Schlesinger website to confirm Survey for this evening. Found out I would make $75.00. SO excited… Back to Imgur.

1:43 PM- Whilst surfing Imgur found a mix of really delicious shots, and it intrigued me. I favored the snapshots, and I want to make them.

1:48 PM- Saw an emotional Pokemon comic. Feels ensued.

1:51 PM- Seeing that Alabama is going through a lot weather related problems right now. Decide to check CBS and find out National Guard has been deployed due to “Disaster”. Back to Imgur, Don’t care anymore.

1:58 PM- Found out how Sriacha is made via Imgur.

2:00 PM-  Still on Imgur. Still in class, Still Awesome.


The number one thing I realized about this little experiment is that I spend way too much time on Imgur. This is a good thing and a bad thing. For instance, I need to pay attention to my teachers, and see what the subject matter for the is going to be, yet I learn more information from using this website than most other media outlets. When I started to track my internet usage I wanted initially to just stay on Facebook, but immediately  I found myself surfing Imgur. Although the content is distracting, and hilarious, its an important tool for me. From my tracking, I see a pattern. When I find something that intrigues me the subject matter will send me on a spiral of web surfing, and information gathering. Utilized correctly, my internet usage serves as an important utility for my success and knowledge in the cyber world.